HON Flagship Showroom

HON’s entry into Chicago’s Fulton Market design district gave the longstanding furniture manufacturer a chance to rethink the nature of a showroom. The Fulton Market flagship treats furniture, architecture, and user experience as a single design problem, unifying workplace, education, seating, and private office settings into one cohesive spatial narrative rather than a series of standalone vignettes. Built through close collaboration between the client, product teams, branding designers, and contractors, the plan balances open, exploratory areas against moments of enclosure — a sequence tuned for conversation, focused work, and informal gathering — while staying flexible enough to accommodate HON's evolving product lines.

The material palette is restrained and the detailing precise, so the architecture frames the furniture rather than competing with it. Light, materiality, and circulation carry as much of the story as the products on display, making the showroom a working demonstration of what contemporary workplace design looks like when architecture and furniture are designed to operate as one system. Project led by Peter Randolph and Mel Chotiner with geniant + Eastlake Studio serving as architect of record.

Project Size: 12,500 SF
Owner: HNI Workplace Furnishings
General Contractor: Skender Construction
Project Manager: Gardiner & Theobald
Furniture: HON
MEP Engineer: Cosentini
Photography: AJ Brown Imaging